How to Detect Checkout Friction Automatically (with MS Clarity + Iterato) and Fix It Before Users Drop Off
Checkout friction kills conversions through tiny, invisible micro‐issues. Fixing Checkout Friction Starts With Listening to Users. This guide shows how to detect friction automatically with MS Clarity’s behavior analytics and Iterato’s in‐checkout micro‐surveys, analyze themes with AI, and ship fixes fast—so you reduce cart abandonment and boost revenue.
